Best Of

Nielsen's July 2026 Gauge came out on September 10 and is the most recent US edition. It puts streaming at 49.0% of all TV viewing, 0.5 points higher than in June. YouTube alone reached a record 14.2% share, and cable fell to 18.7%. This matters for the picks below because more viewing now comes over an internet connection, which is also how IPTV delivers live channels. A steady stream on your home connection matters more than a big channel count.

What's coming: Nielsen says it will change how The Gauge is measured this fall. The August report had not been published as of October 6, 2026. Once the new method starts, figures from before and after the change may not compare directly, so don't read too much into a small rise or fall between months. When the next Nielsen numbers come out, we'll check every figure on this page against them and correct any that have changed.

August 2026: we re-checked every pick in this guide against live subscription prices and re-ran our own app-stability and startup-time tests on a 300 Mbps connection. Two services changed position after summer price adjustments, and we removed one pick whose ad-free tier stopped including offline downloads. The backdrop matters here: streaming passed broadcast and cable combined for the first time in May 2025, at 44.8% of total U.S. TV time, according to Nielsen's The Gauge, and it has not given that lead back. That is why our top slots now weight ad-tier value, simultaneous-stream caps, and password-sharing rules more heavily than raw catalog size.

For the rest of the quarter: the 2026 FIFA World Cup final was played on July 19, and post-tournament cancellations historically hit sports-heavy services hardest in the 30 to 60 days after a final. Expect promotional pricing into September as providers defend against that churn, which is the cheapest window of the year to start a plan you intend to keep. NFL regular-season play returns in September with more streaming-exclusive games, shifting which pick makes sense for sports viewers. We re-test after week three and will update the ranking here, with every price verified the week of publication.

We rechecked our picks this quarter against the latest viewing data. As of June 2026, streaming holds the largest single share of U.S. TV time, ahead of both broadcast and cable, according to Nielsen's The Gauge, which has tracked streaming above the 40% mark for several straight months. That shift changed how we ranked services here: platforms with deep on-demand libraries and reliable live channels moved up, while apps that lean on a thin catalog or buggy playback dropped. We re-tested each contender's app on a smart TV, a phone, and a browser, and we reconfirmed current pricing rather than trusting last year's numbers.

The bigger story for our "best of" list is the spread of ad-supported tiers and tighter account-sharing rules, both of which keep nudging headline prices up even as base plans look cheap. For background on how these delivery models work, see Wikipedia's overview of streaming media. Looking into summer 2026, expect more bundled sports add-ons and a wave of price adjustments tied to live-event seasons; we'll update these rankings again as those plans go live, so a service that's the best value today may not stay there through the fall.